Marketing & Product Innovation Summer Academy

Transform Your Ideas into a Winning Marketing Strategy

Step into the world of marketing and design as you bring a product to life from concept to pitch! Throughout the week, students will explore how creativity and strategy meet in the business world, learning how to brand, promote and launch a product of their own.

Each student will start with the same base product concept and transform it into something unique through their own brand identity, packaging, pricing, and marketing strategy.

During this program, students will participate in a hands-on, collaborative experience in every part of the marketing process, including:

• Pitching ideas and strategies
• Creation and design of brand identity and logos
• Production of packaging
• Development of a social media and marketing campaign
• Planning promotional launch events
   

By the end of the week, teams will have developed developed a complete product and market plan to impress a panel of "investors" to pitch their idea in a Shark Tank-style competition.